Word of mouth is much more more prevalent than you think, according to a book I’m currently reading called Contagious: Why Things Catch On. It states that only 7% of word-of-mouth occurs online despite the growing popularity and usability of social media and the internet in general. While I often take my friends or families suggestions for different restaurant suggestions that I should try, there’s something about being able to search for exactly what I want in the exact location I’m going to be in. Unfortunately the only way to take care of that is with an app or website that has GPS capabilities. I’ve found the site I visit more than any other, when I’m searching for a place to eat, is Yelp. If you’re going to eat out, and you want to eat smart, then I’m going to show you why I suggest using Yelp.
The Power of the Yelp Community
It’s true, anytime you go wading through reviews you have to take them with a grain of salt. It’s completely possible that satisfied customer simply choose not to write reviews and those who have a negative experience simply want to vent. It can be challenging, and therefore sway your decision, if a company has a negative review following. Personally, I’ve had a very positive experience with Yelp and their reviewing community. Their moderators tend to be quite active and objective with the over 71 million reviews that have been posted so far.
Aside from looking up business ratings and reviews, Yelp is also a source for deals similar to that of Groupon or Living Social. You can see via the screen shot above, if you search specifically for ‘yelp deals’ or ‘yelp+deals’ you’ll be able to see what businesses have special Yelp only deals they’re running. While I tend to find better deals on Groupon for restaurants typically, it’s a great way to marry together an objective review platform together with businesses that would like you to try them out. Often times on Groupon, you’re taking the deal simply because it’s dirt cheap rather than a business that has great reviews and you want to try. If you can find a restaurant or two, that are offering a special deal that you’re going to try, it could be a great way to spend smart and eat smart the next time you eat out.
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