The world of custom and handmade products has become more and more popular. We recently wrote about Etsy and their market for bringing new handmade and vintage products right to your fingertips. However, these sellers tend to be small shop or single person stores that either make their products as a hobby or simply don’t have the resources to do something more mainstream. I’m all for supporting entrepreneurs and the projects, but it’s interesting to see how large retailers react to these trends. Case and point is New Balance, my current favorite running shoe company, who has taken the leap into the custom shoe industry.