For over 45 years, a company has been led under the belief that good health is not a luxury that should only be available to the wealthy. The health food initiative has been brought more mainstream with the inclusion of the nation wide chain Whole Foods and the global craze for organic foods. Personally, having my tonsils removed in the 3rd grade and having my first visit to a Naturopathic Doctor to discover my various foods allergies, was the start of my health food store shopping initiative. Fortunately, more and more products and brands have come to market giving health conscious consumers more choices to higher quality products. One of the brands that I’ve been using intermittently, and more regularly since converting to the Paleo Diet, has been NOW Foods.